Digital marketing is constantly evolving, and with the rapid advancements in technology, marketers need to continuously update their skills and knowledge. With so many marketing tools available, it can be overwhelming to keep track of everything. Finding a comprehensive source of information can be a challenge.
So what’s the solution for this? Digital Marketing certifications. These courses provide all the required skills in one place. But, being a novice in the field it is hard to select the suitable system for you from the wide range of certification courses.
To solve this problem we have compiled the list of top 10 digital marketing certifications which will help you to learn new skills and start your career as a digital marketer. So let’s dive in!
What Are The Benefits Of Taking A Digital Marketing Certification
HERE ARE SOME OF THE BENEFITS OF TAKING A DIGITAL MARKETING CERTIFICATION:
Skills validation: You can demonstrate your knowledge and abilities by getting digital marketing certificates from the top providers. Since there aren’t many degrees or specializations in marketing, you’ll need a prestigious certificate to support your credentials.
Stand out from the crowd: Having some distinction is necessary to land the first job. To get that job, you need to stand out from the competition. When you own certificates in digital marketing, you can accomplish this your chances of landing a job rise as a result.
Learn new skills and tools: This is one of the most essential advantages of online marketing certificates. To receive your certification, you must master all the course material. And when you do this properly, you are developing your knowledge in every subject and broadening your skill set.
Top 10 Digital Marketing Certifications
Table of Contents
1. Advanced Digital Marketing Certification by Infoverse Academy
The Advanced Digital Marketing certification at Infoverse Academy is intended for business owners and professionals who wish to have a deeper understanding of the subject of digital marketing. Advanced SEO, SEM, social media marketing, email marketing, and analytics are just a few of the many subjects covered in this certification course.
Students will learn how to develop email marketing campaigns, manage successful PPC ads, optimize websites for search engines, and create successful digital marketing strategies. They will also learn how to use social media for business.
In order to give students real-world experience and practical knowledge, the course also incorporates case studies, guest speakers from the industry, and hands-on exercises. Students who successfully complete the course will be equipped to lead their businesses or themselves to success in digital marketing.
| Cost | Duration |
|---|---|
| Free | 4-6 hrs |
Why Take This Course?
- All aspects of digital marketing will be covered under one roof.
- You will get to work on real life problems and case studies related to each topic of digital marketing.
- One to one mentoring session
2. Microsoft Advertising Certificate
For starters, Microsoft Advertising Certified Professional is advised; it is also totally free. The program helps in campaign optimization and helps you get the most out of your advertising budget.
Additionally, once certification is complete, you will be added to the member directory, allowing prospective employers to easily verify your certification status. A marketing director might even see you while looking through the directory!
Anyone starting out in the marketing industry would benefit greatly from earning this certification.
| Cost | Duration |
|---|---|
| Free | 4-6 hrs |
Why Take This Course?
- You have the opportunity to master Google Analytics, a top analytics tool for marketers.
- All of the course materials and certification are provided under one roof.
- You can find a job quickly because there is a high need for Google Analytics certified marketers.
3. OMCP Digital Marketing Certificate
You must completely prove your expertise in digital marketing if you want to receive an OMCP Digital Marketing certification.
Although there aren’t any formal requirements for the OMCP exams, there are a few requirements you must meet in order to be certified. You’re going to require a tonne of experience right away.
You must not only pass your OMCP exams but also fulfill at least one of the following three criteria:
→ 5000 experience hours
→ 2000 hours of experience and a postsecondary degree
→ Completion of a digital marketing course that has been approved and 1,000 hours of practice.
The basics of content marketing, conversion rate optimization, and email marketing methods will be covered first. Next, paid search and mobile marketing are covered in the courses. An in-depth examination of SEO, social media marketing, and general digital analysis serves as the course’s capstone. You can seek your certification and check the status of your certification after passing your exam.
| Cost | Duration |
|---|---|
| OCMA: $225 , OCMP: $395 | 5000 Experience Hours |
Why Take This Course?
- This is the best option for you if you want to earn two certificates. You can become certified in digital marketing and inbound sales with the help of this certificate.
- Better value for money because you receive two certifications for the price of one.
- The subsections are organized properly and go into each marketing topic in depth.
4. Google Analytics Certification
You’ll need to develop analytical abilities and methods if you wish to evaluate the effectiveness of a marketing effort. And the Google Analytics certification is for you if you want to learn how to analyze marketing operations!
Thanks to Google, you’ll have easy access to a wealth of study materials.
Even though their Google Analytics for Beginners and Advanced Google Analytics courses appear straightforward at first glance, they contain essential knowledge that every marketer needs on a daily basis. You must pass a 90-minute exam that is administered in a single session to earn the certification. Like the majority of the certifications on this list, passing requires a minimum score of 80%. You must wait a week before attempting again if you are unsuccessful.
| Cost | Duration |
|---|---|
| Free | 4-6 Hrs |
Why Take This Course?
- You have the opportunity to master Google Analytics, a top analytics tool for marketers.
- All of the course materials and certification are provided under one roof.
- You can find a job quickly because there is a high need for Google Analytics certified marketers.
5. LinkedIn Social Media Marketing Certificate
The course provided by LinkedIn is highly beneficial for beginners because the explanations given are clear and basic. You will learn everything you need to know about social media marketing in this course, from the fundamentals to more complex ideas.
You can sign up for a LinkedIn course through their website to start your path to becoming an authority in social media marketing. You will obtain a certificate of completion from LinkedIn once you have finished this rigorous course.
To improve the learning experience for the students, the course is instructed by seasoned business professionals who offer practical instruction and real-world case studies. Therefore, LinkedIn course is the one for you if your goal is to master digital marketing and acquire some actual experience in this industry.
| Cost | Duration |
|---|---|
| $10.99 | 1 Month |
Why Take This Course?
- A carefully crafted, industry-curated syllabus
- Showcase on your LinkedIn profile under “Licenses and Certificate” section
- Download or print out as PDF to share with others
- Share as image online to demonstrate your skill
6. Facebook Blueprint Certification
For businesses, Facebook advertising has become essential. It could produce outstanding outcomes and generate significant money for a business with the right implementation plan. To achieve this quickly and effectively, a Facebook Blueprint certification is needed.
You must pass each of the eight certifications in this package in order to become a marketing expert. A fantastic approach to obtaining advanced marketing certification is through the Facebook Associate Marketing Partner program.
Compared to other advanced marketing certifications in the market, it is unique. Free online training courses are available through Facebook’s blueprint to assist you get ready for these certifications.
| Cost | Duration |
|---|---|
| $150 Per Certificate | Each Course Takes 15-45 Min |
Why Take This Course?
- Offered by Facebook, this holds immense value in social media marketing.
- Bundled with other qualifications, allowing you to learn and earn certifications as you go.
- There are many resources available that can help in the certification preparation.
7. Certification by YouTube
Sometimes you require training to help you learn how a specific tool works from the inside out. The YouTube certification is ideal for this. The YouTube certification is distinct in various aspects. You must fulfill the eligibility requirements in order to start the certification process. You must meet the standards and be a certified marketing partner of Google or YouTube.
Applying the fundamentals of digital marketing to the YouTube platform is the main goal of YouTube Certification. The ability of video marketing to be appealing is what makes it so effective. And investing time in mastering the strategies and techniques for making interesting visual material is definitely worthwhile.
| Cost | Duration |
|---|---|
| Free | 2-4 Hrs |
Why Take This Course?
- Being certified in video marketing will give you access to more opportunities.
- This certification thoroughly assesses your abilities, so once you have it, you'll be a useful marketing resource.
8. Hubspot Content Marketing Certificate
A significant player in the marketing sector is HubSpot. One of the most well-known certifications offered by HubSpot is content marketing certification. The content marketing certification covers 12 subjects that are crucial for promoting content in this expanding industry.
The explanations are straightforward and simple to comprehend. You can sign up for the content marketing certification course and take the exam on the HubSpot Institute website.
When you have finished all of the course material, you must complete an evaluation. After passing the test, you’ll get your HubSpot certification. They cover everything, including how to develop a strategy for guest blogging and how to market your material.
| Cost | Duration |
|---|---|
| Free | 7-8 Hrs |
Why Take This Course?
- Fully structured course material with lots of examples from real-world situations to aid in your understanding.
- An industry-leading marketing firm's certification programme and educational materials.
- Beginner-friendly, you can enroll in this course without having any prior experience with content marketing and complete the requirements for certification.
9. SEMrush SEO Toolkit Certification
Leading provider of digital marketing solutions, SEMrush is well-known for online advertising. Its products have been used by nearly 7 million advertisers to create an effective marketing strategy.
The SEMrush certification program aims to educate students on SEMrush’s SEO tools as well as other key SEO concepts. The SEO toolkit course, which is available on SEMrush’s institute page, must be completed. The course includes all the information a beginner needs to understand SEO.
| Cost | Duration |
|---|---|
| Free | 10 Hrs |
Why Take This Course?
- You get knowledge of how to use SEMrush, a popular marketing tool that is essential for managing marketing campaigns.
10. HubSpot Email Marketing Certification
Email marketing has been utilized by marketers for a long time. There is no other marketing strategy that is as successful as this one. This is important for new marketers, so don’t skip it.
Being certified in email marketing gives you an advantage over rivals in the marketing field.
You only need the right mindset, that of a student, to get started. The remainder will be handled by this beginner-friendly HubSpot Institute email marketing certification course. By creating more email connections, the course will teach you how to successfully plan and carry out an email marketing campaign.
| Cost | Duration |
|---|---|
| Free | 3.18 Hrs |
Why Take This Course?
- You are prepared for email marketing implementations in the real world with this qualification.
- Another certification supported by a course from a reputable organization; as a result, certification has great value.
11. Hootsuite Marketing Certification
The beneficial aspect about this is that you can utilize Hootsuite Academy as a tool to pinpoint your areas of weakness in digital marketing and work to improve those areas. There is a course available if you are a seasoned marketer searching for further instruction on how to use the Hootsuite program.
On the other hand, they also offer a course if you’re searching for a more in-depth program that addresses pressing social media marketing issues. For people who work in industries like healthcare or social campaigning, they even offer highly specialized marketing courses.
| Cost | Duration |
|---|---|
| $99-$999 | 40 Hrs |
Why Take This Course?
- You will learn to use Hootsuite
- Well curated course covering all the topics
- Discussion forum is available to get updates about course and trends
Academic Courses V/S Certifications
The foundations of digital marketing are the main topic of academic courses. Some advanced courses are made to broaden participants’ comprehension of subjects related to marketing.
In contrast, the emphasis of digital marketing certification programs is on certain tools. These certificates are frequently necessary to get a job. Therefore, to advance your career and become qualified for a marketing position at a company, earn marketing certifications from reputable organizations like Google.
Conclusion
Digital marketing provides a diverse range of career paths for professionals, such as marketers, SEO specialists, Internet marketers, Content Producers, Strategists, and Web Content Writers. To make the most of these opportunities, it’s essential to choose certifications with a good reputation, which will equip you with the necessary knowledge and increase your chances of employment.
Don’t wait any longer; take advantage of these resources to begin learning today. With these certifications, a new chapter in your professional life awaits you.
Also Read: How To Start A Career In Digital Marketing
FAQs
1. Do I need to take a specific certification to work in a particular area of digital marketing, like social media or SEO?
Not necessarily. While some certifications may specialize in a particular area, many cover a range of digital marketing skills and concepts. It’s more important to choose a certification that aligns with your goals and interests, and that offers the skills and knowledge you need to succeed in your desired field.
2. How long does it take to complete a digital marketing certification?
The length of a digital marketing certification program varies, depending on the provider and the level of the certification. Some courses can be completed in a few weeks, while others may take several months. Look for certifications that offer flexible schedules and self-paced learning options to fit your needs.
3. Do I need to renew my digital marketing certification periodically?
Yes, many digital marketing certifications require periodic renewal to ensure that you stay up-to-date with the latest industry trends and best practices. Look for certifications that offer ongoing learning opportunities and resources to help you maintain your certification.
4. Can I take a digital marketing certification online?
Yes, many digital marketing certifications offer online courses and exams. This makes it easier to fit your studies around your work or personal schedule and allows you to learn at your own pace. Look for certifications that offer interactive online learning platforms, like video tutorials, quizzes, and real-world case studies, to help you develop practical skills.
